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There are many options to choose from in picking the best promotional products for your line of business.
Promotional products are an important advertising tool for many companies. Consumers can use good promotional products daily and in doing so, are frequently made aware of the company’s logo. When the time comes for them to consider making a purchase, that logo will be fresh in their mind, quite possibly causing them to choose your company without even considering other options. Here are the top ten products you can use to promote your business.
Apparel
Shirts and Hats are WALKING BILLBOARDS! Your employees and recipients become living advertisements. Keep in mind that the style of apparel you buy for your customers might be different from what you give your employees. Also need to give thought to logo size, location and embroidery style (click here to see embroidery tips and options (to come). When choosing a shirt or polo some popular options to look for are wrinkle fee or wrinkle resistant; curl free collar, pre-shrunk, fade resistant and stay-dry/moisture wicking (for outside/sports activities).
The better quality the apparel, the more likely it is to be worn and kept longer.
Pens & Pencils
Writing instruments are used constantly by employees and clients. Using pens and pencils for exposure is smart and inexpensive.
Spend a little bit more money and the pen will most likely last longer - giving you more bang for your buck. The longer the pen lasts, the better for your business and its image. Remember: Despite what you pay, the most expensive promotion is the one the ends up in the trash because it does not work!
Calendars/Personal Planners
Wall and desk calendars and personal planners are used Daily. They put your name in front of your customer or potential customer every day! Small Magnetic calendars are a low cost option.
The more attractive a calendar/personal planner the more likely it is to be used and displayed in public view .
Stress balls, paper clips holders & desk items
Think of these advertising products as DESK REAL ESTATE! Anything small that can fit easily on a desk keeps your information handy and can give visual appeal to an otherwise boring work setting. And these items, although common, do not have to be boring! There are new "twists" to these products coming out all the time...such as talking stress balls and custom shaped paper clips and liquid filled staplers.
Keep in mind what you are selling and who you are giving the item to in order to make sure the item gets kept on a desk or used and not hidden in a drawer!
Key chains
Keychains are an item that keep your name and telephone number in the hands of your buyers!
Consider the type of business you have and the clients you are trying to attract when choosing a keychain. A fun, funky key chain may be appropriate to recruit college students but may not be good for trying to promote a law firm.
Tote Bags
 Right now the non woven grocery bag and convention totes are hot and environmentally friendly (as opposed to giving a throwaway plastic or paper bag). And totes advertise your business to other shoppers (potential customers) while telling others your business is concerned about the environment.
Water Bottles & Drink ware
This is a no brainier - everyone has to drink out of something - why not make it your coffee mug or wine glass or water bottle?
People are becoming more environmentally aware and are looking for alternatives to disposable plastic water bottles - reusable water bottles are inexpensive alternative that help the planet! .
Look for Dishwasher & Microwavable safe products if you want your drink ware to have a longer life span.
Mouse Pads
Mouse pads are a necessity for most businesses... and they need to be replaced fairly often.
Provide your customer with more than one so they have an extra when the first one wears out or to have one to use at home.
Magnets
A magnet is easy and inexpensive and easily and cheaply mailed. A magnet keeps your business information handy.
Provide your customer with more than one so they have an extra when the first one wears out or to have one to use at home.
Recognition Awards & Trophies
People love to display their success and achievements so the likelihood of displaying the product is high - and they don’t get thrown away. It is also a great way to keep your employees, volunteers or clients happy, motivated and appreciated!
With all of the promotional products available, you should have no trouble choosing something appropriate and affordable for your current and potential clients.
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